Opt In and Out

We are constantly inundated by texts and emails from stores, organizations, and even political campaigns. And we never agreed to receive anything from most of them. Rather than asking customers or followers to “opt-in” to receive messages and other content, they instead flood your inbox until you “opt-out” and tell them to stop. How did the opt-out approach become so common and what are the privacy considerations for you in deciding whether to opt-in or opt-out? Radio America’s Claire Alfree reports.

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